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Washington Small Business Development Center: Free WiFi or make the customers pay? Starbucks learns a hard lesson

Free WiFi or make the customers pay? Starbucks learns a hard lesson

Nov 12, 06:31 AM

Why free Wi-Fi could (help) save Starbucks
By Angela Gunn, BetaNews
November 12, 2008, 10:16 AM
Starbucks’ wretched earnings report this week may unnerve fans of coffee and out-of-office Wi-Fi, but now there’s evidence that keeping customers hooked for free is smart business practice that could get them over this little depression.

Take Seattle. Seattle knows coffee. Seattle knows Starbucks — they’ve got hundreds, not to mention corporate HQ sitting just south of downtown. And Seattle knows no limits on its Wi-Fi craving.

Starbucks’ WiFi Mistake

— Kevin Hoult

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